Most residents of any large city tend to keep to a small area, which does not stop them from having an opinion of the city as a whole. This proves that our impression of a place does not depend on personal experience. A significant role is also played by the narrative constructed over time about a place based on partial information and prejudiced assumptions. For this reason, places are not only spaces of experience; they are also vessels of the meaning we attribute to them based on the dominant portrayal of the city, i.e. of the marks that help to identify them in our mental universe and which are spread by social networks and the media, Novels, films and the press, among other media, contribute to the semantics of places: both their social fabric and the relationships among residents. And these sustained definitions are what mediate and give meaning to our perception of a place without needing to know itn at first hand.